2021 IIHF Ice Hockey World Championship | SOCIAL MEDIA GRAPHIC PACK
Building upon the foundational elements of the event—its brand, logo, colors, and font—aligned with the chosen cinematic theme for this year, I crafted the complete brand identity for the various social media platforms of the 2021 IIHF Ice Hockey World Championship. This vision was seamlessly adapted for diverse socials.
On YouTube, I curated the visual experience with channel art, video thumbnails, and a comprehensive array of graphic elements tailored for both produced and near-live videos. This encompassed the creation of endcards, midcards, lowerhirds and dynamic intros.
For Instagram, Twitter and Facebook, I designed a collection of dynamic templates—both static and animated—to facilitate real-time updates on rankings, statistics, tops, mentions, results, quizzes, and more. The result is a cohesive and engaging online identity that resonates with the cinematic essence of the event across various social media channels.
In conjunction with the creation of all social templates, the task included crafting an introductory post for each team participating in the event. Staying within the cinema theme, the idea emerged to redesign posters of famous films, tailoring them to the unique characteristics of each team.
